Interface Proximity is a fully integrated proximity solution platform that utilizes iBeacon technology and other contextual information to produce advanced analytics and improve customer engagement.
800 509 4180

Complete Platform

The Interface Proximity platform enables an instant marketing campaign toolset for any size company in the retail, hospitality and large venue segments. A comprehensive online campaign manager with embedded real-time analytics provides insight in both user behavior and campaign effectiveness.
The platform is designed to support large-scale operations, is immediately scalable from 10 to 10,000 sites and can be implemented in your existing app via the SDK. Designed and produced in Interface Proximity’s own Innovation Lab in San Diego, California, the platform is compatible with numerous beacon technologies, providing a broad base of support.


Real-Time

Campaign strategies can be deployed and scheduled over time and their effectiveness is monitored in real-time, with the opportunity to make instant refinements in order to enable optimal and precise results.
Real-time analytical data is combined with historical data to create meaningful visual representations of complex data points that are understandable and actionable for both on-floor managers and upper management. Data is driven to both web and mobile platforms for instant viewing and comprehension. Plug-ins to external data analyzers and visualization engines are available for Tableau®, Geckoboard and others.

Highest regard for consumer privacy

Users of the Interface Proximity platform have the option to limit or completely disable: location tracking, notifications and data capture.

Contextual

Use the Interface Proximity toolset to automate sophisticated engagement with consumers in the form of mobile notifications, offers, videos and surveys which can be triggered for delivery via contextual information such as: observed user behavior, opportunity value, time of day, and proximity to a location, as well as the consumers' individual notification settings.

  • Fitting Individual

    Interface Proximity’s online campaign manager can be customized to interact only with those individuals who are likely to benefit.

  • Best Engagement Format

    Interface Proximity’s online campaign manager can engage individuals through a variety of notifications, offers, videos or surveys.

  • Opportune Timing

    Interface Proximity’s online campaign manager will consider date and time to ensure the highest yield on engagement.

  • Relevant Location

    Interface Proximity’s online campaign manager uses geo-fences, Eddystone and iBeacons (BLE) for proximity specifics.

SPEEDWAY MOTORSPORTS PROVIDES PROXIMITY...

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MOBILE MATTERS

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Proximity as a Managed Service

Proximity as a managed service is an efficient way for large-scale deployments to guarantee optimal beacon deployment, beacon calibration, site certification and monitoring of the technology. Our subscription model is bound by a contractual, service level agreement and provides a hassle-free solution at the most competitive price.

  • 100% Hassle-Free Setup and Monitoring

Managed Service Highlights



  • Hassle-Free Setup and Monitoring
  • Operation Certification
  • Remote Management Via 24/7 Service Centers
  • Service Level Guarantees
  • Hardware Upgrade Program
  • Licensed Technician Network Servicing North America

Individualized benefits for consumers

Campaign interaction and response time of each individual user is analyzed to enable the automation of deployment and optimization of mobile campaigns while adhering to each user’s preference settings.

Personalized Marketing

The Interface Proximity platform analyzes available contextual and proximity data to enable the best possible communication with the consumer.

Reliable Beacons

The Interface Proximity platform uses a variety of iBeacons as defined and used by Apple. However the platform can be used with other beacon technologies when required.

Solutions Platform

The Interface Proximity platform and the campaign manager is a fully integrated communication solution with integrated real-time analytics.

Contact Interface Proximity and make your future mobile campaigns more personal and opportunistic.Contact Interface Proximity

Schematic overview of the interaction between the retailer and consumer

  • 46%
of all consumers like to receive personalized notifications
  • 84%
of all shoppers with a mobile phone use their phone while in the store
  • 91%
of all push notifications are read immediately
- Source: SalesForce exacttarget marketing cloud, 2014 mobile behavior report. -

Provide Consumers Convenient Mobile Features and Communicate with them when appropriate

Personalized Messages

Increase message relevance through location proximity, user behavior and their preference settings.

Promotions

Increase conversion of actionable campaigns through targeted user specific promotions, offers or surveys.

Loyalty and Rewards

Measure and increase returning customer visits and provide individual incentives to reward their loyalty.

Smart Lists

Increase app usability by adding features like shopping and wish lists, capturing a wealth of knowledge.

Information

Provide additional convenience by providing directions or proximity relevant article or location information.



Create personalized and place-specific campaigns and deliver them to your mobile users at the most opportune moment.

  • 90%
of all mobile shoppers use their phone for pre-shopping activities
  • 44%
of those mobile shoppers look for deals prior to stepping out
- Source: SalesForce exacttarget marketing cloud, 2014 mobile behavior report. -

Advanced Solutions through a synergistic suite of technologies and features

Technologies

Superior Privacy Control

Data storage adheres to stringent encryption and privacy rules and can be fully controlled by the user.

Contextual Analytics Engine

An advanced multi-sensory, rule-based decision engine enables personalized and actionable campaigns.

Preference and Interest Sensing

Anonymous cross-data reference extracts relevant contextual details about individuals and their behavior.

Geo-Fences

Large area outdoor geo-fences work in unison with the more granular outdoor and indoor beacons.

iBeacons and Eddystone

Compatible with iBeacons (Apple) and Eddystone (Google) and agnostic with virtually any beacon vendor.

Features

Intelligent Notifications

Notification and interactive messages are delivered in-app or presented on the user’s lock screen.

Location Confirmation

Beacons can confirm the location (visit) of a user, trigger notifications and/or enable a suite of other actions.

Loyalty & Rewards Programs

Integrate an existing Loyalty and Rewards Programs, or leverage Interface Proximity’s simple rewards system.

Custom Features

Enable specific mobile features such as shopping/wish lists, reminders, limited wayfinding and more.

Coupons & Offers

Integrate existing coupon delivering systems via their API and/or use the Interface Proximity’s mobile offer system.

Analytics

The integration of proximity based location awareness of the consumer combined with their interests and purchase behavior creates a wealth of valuable data points. The Interface Proximity dashboards visualize relational data through comprehensive diagrams, charts, pies and funnels for easy comprehensible interpretation and trend analysis by both floor managers and executive management.

Analytical Highlights



  • Visitor Dwell Time per Store
  • Visitor Dwell Time per Department
  • Visits by Time of Day
  • Visits by Store
  • Loyalty and Visit Frequencies
  • Rewards program member
  • Notifications Sent/Clicked/Converted
  • Conversion Rate
  • Click Through Rates

Campaign Manager

The Interface Proximity Campaign Manager allows the user to create a wide range of campaign types, such as: Text, Image, Video, Mobile Offer, Coupons and Surveys. Campaigns can be scheduled ahead of time and instant real-time conversion data is available in the detail screen.
Contact us for an online demo.

Campaign Manager Highlights



  • Advanced Scheduling
  • Campaign Performance Dashboard
  • Beacon, Department and Geo-fence targets
  • Audience Qualifiers
  • Behavior Qualifiers
  • Mobile Offer Redemption Insights
  • Multi User Access
  • API Ready For Integration
  • Responsive Design

46% of all consumers enjoy receiving personalized alerts

- Source: SalesForce exacttarget marketing cloud, 2014 mobile behavior report. -

Contact Interface Proximity

Want to know more about Interface Proximity?
Leave us a message and we will get back to you as soon as we can.

Address:
3830 Valley Centre Dr.
Suite 705-405
San Diego, CA 92130

Email:
info@InterfaceProx.com
Phone:
800.509.4180